The ad entitled “Deal”, is a very powerful condemnation of Gingrich which catches you off guard with opening arguments that would have you think the ad is comparing Santorum to his three Republican rivals, Mitt Romney, Newt Gingrich, and Ron Paul. It claims that the three politicians in question support legislative policies which are conservative anathema; Cap-and-Trade, amnesty, and the government bailouts. It would be bad enough for Santorum’s Republican rivals to have to wear all three of those issues around their necks, but the surprise comes when it is revealed that three politicians in question are not Romney, Paul, and Gingrich but rather President Obama, Nancy Pelosi, and Newt Gingrich.
The surprise comparison is twice as debilitating for Gingrich because while you might expect Mitt Romney to be accused of being too liberal, this ad avoids Romney and shockingly puts Newt Gingrich in an entirely differently league, one that puts him directly in the room with iconic liberals Obama and Pelosi.
The ad happens to be one of the most effective of this campaign cycle to date. It is produced well and is quite creative. It also presents Santorum’s case against Newt in a way that avoids being overly outlandish and to the point of being too hard to believe.
Yet while the ad is quite good, it is also indicative of the unfortunate position that Rick Santorum finds himself in. This ad pits him against Newt Gingrich, not frontrunner Mitt Romney, and it signals the fact that Santorum knows he is still competing in a primary within the primary………. the conservative primary within the Republican primary. It demonstrates that Rick Santorum is in a desperate fight to just get in to the race against Mitt Romney.
The good news for Santorum is that it is quite possible that conservatives have not yet ensconced themselves in Newt’s camp and Rick could still possibly win over a majority of them. One most notable conservative to recently go to Santorum’s side is Michele Malkin, a talking head with a considerably large conservative following. But at the same time it is a little late in this race for Santorum to hope his horse places or shows when the only ticket he can cash in on is the one to win.
But hope springs eternal and this ad is has a spin on it that forces me to give Rick Santorum a lot of credit, even though I believe it will help Mitt Romney than it will help Santorum.